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Product updates

What's new at
HookMaster.

New workflows, quieter improvements, and everything we ship to help creative teams review and finish better videos.

MCP + versioned QALatest

Run the complete HookMaster review from your AI chat

HookMaster now carries the full review workflow into connected AI tools without creating a separate history. Upload a cut, choose the review setup, inspect the complete report, and send the same dashboard-backed result to an editor or client.

01Upload a local video through a private in-chat card, with plan-aware Pro or Lite availability
02Choose creator or ad analysis and an optional saved brand guideline before the upload continues
03Receive the complete scorecard, predicted attention curve, timestamped evidence, Brand QA, PDF, and editor exports in chat
04Add V2, V3, and later drafts to the same stack, with each version checked against the immediately previous cut
05Keep the selected model and brand guideline attached across versions, with an explicit fallback only when quota requires it
06Share the dashboard-backed result with an editor or client while usage and approvals stay synchronized everywhere
Connect your AI toolOpen your reviews
Usage + developers

See exactly what your agents and integrations are using

Reviews and Studio credits are now attributed to the surface that used them, so you can tell app usage apart from an agent working over MCP or your own software calling the API. Managing keys and connections has its own home too.

01Usage broken down by surface: the HookMaster app, connected agents, and the REST API
02Studio credit spend itemised by model, so you can see what a workflow actually costs
03Ask a connected agent how much you have left and it can answer, with a link to top up
04A dedicated developer console for API keys, with presets instead of raw permission strings
05Keys clearly mark which permissions can spend credits or use review slots
06Approved QA reports now arrive by email as a PDF, without anyone exporting them
View your usageOpen developer console
MCP + API

Connect HookMaster to the tools you already use

The new connection guide makes it simple to bring HookMaster into ChatGPT, Claude, Cursor, agency portals, and internal workflows while keeping your account history in one place.

01Copy one secure MCP URL and connect supported AI apps step by step
02Use the same review slots, Studio credits, brand guidelines, and dashboard history everywhere
03Use the REST API when your own software needs predictable, programmatic access
04Create and revoke API keys from the developer console without sharing your password
05Submit a review, check versions, run Brand QA, and open shareable results from a connected workflow
Open the connection guide
New model

Seedance 2.5 is live in Studio

ByteDance's newest video model joins the Studio lineup, generating up to 30 seconds in a single pass with synchronized audio included.

01Up to 30 seconds in one generation, or let the model choose the length for you
02Generate from text, from one image as the first frame, from two images as first and last frame, or from references
03Reference mode takes up to 30 images, 10 video clips and 10 audio clips, cited as @image1, @video1 and @audio1 in your prompt
04Text to Video can ground itself in live web results when the prompt needs current information
05Synchronized audio is generated alongside the video at no extra charge
06Renders at 480p or 720p, with 480p costing less than half of 720p per second
Try Seedance 2.5
New models

Two new video engines: FLUX.3 and Hailuo H3

FLUX.3 from Black Forest Labs and MiniMax Hailuo H3 are both live across the Studio, Fix Studio, and Motion Graphics, joining Seedance, Kling, Veo and Gemini Omni.

01FLUX.3 generates from text, a single image, a first and last frame, pinned keyframes, or by extending a clip you already have
02FLUX.3 draft renders cost a fraction of a full pass, and any draft can be re-rendered at full quality without starting over
03Hailuo H3 keeps subjects consistent across shots using up to nine reference images, three video clips, and three audio clips
04Hailuo H3 renders at 768p or 2K and is selectable as a Motion Graphics engine
05Both models generate native audio alongside the video
Try FLUX.3Try FLUX.3 DraftTry Hailuo H3
Connected workflows

HookMaster for agents and agency systems

HookMaster can now connect to AI agents and internal agency workflows while keeping every review, generation, quota, and approval synchronized with the main app.

01Submit videos and receive complete review results inside a connected chat
02Add revised drafts to the same review stack without reopening older feedback
03Use existing plan quotas, Studio credits, and brand guidelines everywhere
04Create Studio projects and follow each generation from the connected agent
05Reverse-engineer reference videos with Style Match and keep generated assets linked to each build
06Ask for a beginner workflow and let the connected agent explain the correct next step
07Manage secure API keys and agent access from account settings
Open the connection guide
Brand QA

Stable Brand QA across reuploads

Reuploading the same video against the same brand guide now returns one canonical Brand QA result instead of allowing the score to drift between runs.

01The final score is calculated from a fixed compliance rubric, not a model-invented number
02Exact video bytes and brand-guide contents identify repeat checks privately
03Repeated checks reuse the same statuses, evidence, recommendations, and score
04Changing the video or the brand guide starts a fresh Brand QA assessment
Review workflow

Versioned video QA

Editors can upload a revised cut, verify the requested changes, and keep the entire review history together without restarting the feedback loop.

01Stack V1, V2, V3 and later drafts in one review
02Check each draft against the immediately previous version
03Keep brand guidelines and consultant context across the stack
04Export evidence-backed QA reports and editor-ready timeline notes
05Record human overrides when an editor or reviewer has the final say
Analysis

Creative analysis for paid ads

A dedicated ad workflow now reviews brand clarity, message clarity, persuasion, CTA strength, and platform fit alongside the normal timestamped feedback.

01Purpose-built paid-ad scoring instead of creator-only feedback
02Clear campaign, placement, strongest-moment and weakest-moment reads
03Evidence tied to the exact moments that need attention
Mobile

Reviews that behave properly on mobile

The results experience was refined for real phone use, particularly around chat, drawers, the iOS keyboard, and compact layouts.

01Consultant chat stays visible above the iOS keyboard
02Result drawers ignore unrelated gestures and inputs
03Cleaner responsive layouts across the main app surfaces
04Support chat no longer collides with the mobile navigation
Studio

More control inside Studio

Studio generation is easier to understand, more reliable to retry, and clearer about the credits each operation will use.

01Generation costs shown before starting a job
02Stronger retry and refund handling when a provider fails
03Improved motion-project controls and generation status feedback
Motion Graphics

Motion projects became genuinely editable

Motion Graphics moved beyond one-shot generation with practical editing controls, safer recovery, and a clearer production workflow.

01Change text, font, size, and color after generation
02Full Google Fonts catalog for text overrides
03Undo support throughout the editor
04Checkpoint restoration when returning to an unfinished project
05Mobile editor, lightbox, and project-rail refinements
Support

Support without leaving HookMaster

Users can now reach the team from inside the product instead of hunting for a support address or leaving their work behind.

01Live in-app support conversation
02Messages relayed to the team for faster responses
03Email fallback when live delivery is unavailable
Style Match

Style Match became a working creative space

Reference analysis grew into a persistent workspace where creators can ask questions, generate assets, and keep outputs attached to the source video.

01Persistent, video-aware chat history
02Per-video asset kit for generated images and video
03Coach Mode with clearer recreation progress
04In-chat image and video generation
05Clearer credit balance and generation costs
Analysis

More reliable analysis completion

Several behind-the-scenes changes made long-running analysis jobs easier to recover and brand compliance results more consistent.

01Fixed completed analyses getting stuck on the loading screen
02Added watchdog telemetry for jobs that take too long
03Deterministic brand-compliance scoring for steadier reruns
04Improved recovery after interrupted processing

Built in public

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